Link Building

Guest Posts vs Niche Edits: 90-Day Link Velocity Test

Published January 15, 2026 • 12 min read

+47% Traffic Increase
+22 Position Gain
DR 42 Avg Domain Rating

We tested 20 guest posts versus 20 niche edits on DR 40+ sites to compare link velocity, ranking impact, and referral traffic. Controlled test with identical anchor text distribution and target pages.

Key Findings:

  • Niche edits showed ranking impact 3 weeks faster than guest posts
  • Guest posts generated 2.3x more referral traffic
  • Both methods produced similar long-term ranking benefits
  • Combined strategy yielded best overall results
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Technical SEO

Core Web Vitals Impact: Speed vs Rankings Correlation

Published December 8, 2025 • 15 min read

+31% CTR Improvement
-72% Load Time
50 Pages Tested

60-day controlled study measuring the direct correlation between Core Web Vitals improvements and organic ranking changes across 50 pages on an e-commerce site.

Key Findings:

  • LCP improvements under 2.5s led to average +4 position gain
  • CLS fixes under 0.1 improved mobile rankings by +6 positions
  • Speed improvements increased CTR even without rank changes
  • Combined CWV optimization yielded +18% organic traffic
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Content Strategy

Topical Authority vs Single Keywords: 120-Day Content Test

Published November 20, 2025 • 18 min read

+168% Impressions
94 New Rankings
15 Articles

Comparing cluster-based topical authority building versus traditional keyword-focused content strategy. Two identical niche sites, different content approaches, measured over 4 months.

Key Findings:

  • Topical clusters ranked for 3.2x more keywords per article
  • Internal linking within clusters boosted all pillar pages
  • Semantic coverage improved rankings for unplanned keywords
  • Topical site earned more editorial backlinks naturally
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Link Building

Anchor Text Distribution: Exact Match vs Brand Mix

Published October 5, 2025 • 14 min read

35% Optimal Exact %
0 Penalties
100 Links Analyzed

Testing optimal anchor text ratios for commercial keywords. Built 100 links across 5 test sites with varying exact match percentages to find the safe, effective sweet spot.

Key Findings:

  • 30-40% exact/partial match anchors performed best
  • Sites above 50% exact match saw ranking volatility
  • Brand + URL anchors (40%) provided stability
  • Generic anchors filled remaining 20% safely
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On-Page SEO

Content Length vs Rankings: Does Longer = Better?

Published September 12, 2025 • 11 min read

1800 Optimal Words
+28% Traffic Gain
30 Pages Tested

Testing the correlation between content length and rankings across different query types. Expanded 30 articles incrementally from 800 to 3000 words while tracking performance.

Key Findings:

  • 1500-2000 words optimal for most informational queries
  • Transactional keywords ranked with 800-1200 words
  • Content depth mattered more than raw word count
  • Diminishing returns above 2500 words for most topics
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Technical SEO

Image Lazy Loading: SEO Impact Study

Published August 18, 2025 • 9 min read

-41% Initial Load
+12% Rankings
45 Days Tested

Implementing native lazy loading on image-heavy pages to measure Core Web Vitals improvements and subsequent ranking changes across 20 product pages.

Key Findings:

  • LCP improved by avg 1.2 seconds on image-heavy pages
  • Mobile rankings improved faster than desktop (+14 vs +8)
  • Bounce rate decreased 9% on optimized pages
  • Native lazy loading better than JS libraries for SEO
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Why We Share Our Experiments

Transparency builds trust. We publish real experiments with actual data because we believe in showing our work, not just talking about it. Every test helps us refine our strategies and provides valuable insights for the SEO community.

These experiments inform our client strategies and demonstrate our commitment to data-driven SEO rather than guesswork or outdated tactics.

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